What is your title, and can you explain what your daily responsibilities are?
One of the questions I dread the most is “what do you do?” It used to be an easy answer when I was a graphic/interactive designer. Then I started photoshopCAFE.com acquired a company and built a digital publishing house while writing books and doing freelance work as well as consulting work for companies like Adobe, Apple, Microsoft etc. I’m very passionate about creating and do photography, VFX, video, art direction and more. A typical day could be anything from making a tutorial for PhotoshopCAFE, designing an ad, flying to speak at an event somewhere, driving to a client meeting, doing a photo shoot, or working on one of a zillion projects I always have going. But, it’s not always glamorous, there are lots of things like paperwork, meetings, taxes, accounting, paying bills, filling out forms and other administrative stuff, I don’t really enjoy. I also run a youtube channel where I love making videos.
What inspired you most to become a Photographer/Artist?
As a child, I didn’t have a lot, so I use to have to use my imagination and make things. I had to be creative. I’ve always enjoyed art since I remember. I love starting with nothing and then having something slowly come out of that. I always enjoyed making things and building things. There’s a zone you get into when you are creating, a place where time stands still and you get so caught up in it that you sometimes forget to eat. I love being in that zone of creativity, it’s like meditation. Some people call it work, I feel so fortunate to be able to do what I love for a living. How lucky we are, as creatives!
What do you think is the biggest obstacle to pursuing a career in the creative fields?
Depends on the person. I think for many it’s applying themselves. But the biggest challenge isn’t the craft, it’s the business side.
Anyone can learn the craft. There are so many tutorials, books, workshops and conferences available. Then it’s a matter of applying oneself, studying and lots and lots of practice. But you need both. Just practice without knowledge is a good way at getting really good at doing it wrong. If you just attend conferences and watch tutorials and read books all day, you’ll know a lot but you still won’t be very good at the craft without LOTS of practice. Once your skills are at an expected level for a professional, then it’s time to build a portfolio and start a business or get a job.
Working for someone else is a good way to hone your skills the fastest way, because you are creating most of the time, vs doing all the business stuff too. Starting a business requires prospecting, and landing the work. Then there is pricing fairly and keeping your word. Never go over budget or miss a deadline and word will spread and you will build a client base.
What predictions do you have for the future of Photoshop, Lightroom, and Photography?
I think the software and gear is going to get smarter and easier to use. In the end, it’s going to come down to good ideas and clean execution.
Shot at Casper Wyoming during the total Solar eclipse
A mix of Photography and 3D. Cover for Photoshop User Magazine and main graphic used in KelbyOne marketing materials.
Illustrated 100% in Photoshop from scratch, no photos, 3D or plugins used. Won 1st place in the Photoshop World Guru Awards for Illustration.
One of my latest muses is Drones and this is one of the photos I captured with my drone. It is used as the cover of my book “The Photographer’s Guide to Drones” by Rocky Nook
Check out the great Photoshop, Lightroom, and Photography courses from PhotoshopCAFE!
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CreativePro Week is coming!!!
Use my code: CPWAF33 when you register to take $100 off!
CreativePro Week 2019 is June 10th – 14th in Seattle.
#Photoshop #Illustrator #InDesign
Speakers to include David Blatner, Anne-Marie Concepción, Dax Castro, Jesús Ramirez, Mark Heaps, Michael Ninness, Lisa Carney, Howard Pinsky, Tony Harmer, Laura Coyle, Von Glitschka, Laurie Ruhlin, Conrad Chavez, Brian Wood, Erica Gamet, Chris Converse, Nigel French and more!